Marketing Team

Brand & Content Strategist

Shape the Message · For marketers, strategists, communicators & people who know how to get people talking.

About this role

Decide what GDG Babcock says, to whom, and when. Own the brand voice and turn scattered posts into campaigns that build toward something.

01Define and document brand voice, positioning, and messaging guidelines

02Plan campaigns around events, programs, and recruitment cycles

03Own the content calendar and set the theme and goal for each cycle

04Analyse performance and turn what you learn into the next plan

05Brief creators, designers, and editors so output stays on message

06Research the audience: what students care about and where they are

Understanding of brand strategy, audience segmentation, and campaign planning

Strong writing and the ability to argue a position clearly

Comfort reading analytics and drawing conclusions from them

Experience running a campaign, page, or initiative is a plus

Strategic thinking: you connect content to an actual outcome

Ability to explain why a message works, not just that it does

Evidence of planning that survived contact with a real audience

Comfort briefing and coordinating other creatives

Judgment about tone: when to be playful and when to be plain

Applications for Brand & Content Strategist are reviewed by the Marketing Team panel.